Wiki
Name | Eric Salama |
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Country | United Kingdom |
Nationality | UK |
Gender | Male |
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Profession | Chairman Of Comic Relief, Director Of Morning Consult |
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Eric Salama is a British business leader who served as the CEO of Kantar Group, a global data, consulting, and analytics company, from 2001 to 2019. He is currently the Chair of Comic Relief, a senior fellow at the Harvard Kennedy School, and an advisor on consumer insight data and marketing issues.
Salama was born in London to a Turkish father and a British mother. He studied philosophy, politics, and economics at Oxford University, where he was a Rhodes Scholar. After graduating, he worked for the Labour Party Front Bench Team on Foreign Affairs from 1983 to 1986.
In 1988, Salama joined TNS, a market research company that was later acquired by WPP. He rose through the ranks of TNS and became the CEO of Kantar Group in 2001. Under his leadership, Kantar grew into one of the world's leading data, consulting, and analytics companies.
Salama is a strong advocate for the use of data and insights to improve decision-making in business and government. He is also a passionate supporter of social causes, particularly those related to education and poverty reduction.
Salama is a respected figure in the business world and has been recognized for his contributions to the industry. He has been named one of the "Top 100 Most Influential People in Marketing" by The Drum and one of the "Top 50 Most Influential People in Market Research" by Greenbook.
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Here are some of Salama's notable accomplishments:
- Led Kantar Group to become one of the world's leading data, consulting, and analytics companies
- Oversaw the acquisition of several major companies, including Millward Brown and TNS Sofres
- Expanded Kantar's global footprint to over 100 countries
- Developed Kantar's data-driven marketing approach
- Championed the use of data and insights to improve decision-making in business and government
Achievement
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Transformational Leadership: Eric is a global business leader known for his track record of driving transformation. His leadership style has been characterized by strategic vision and the ability to lead organizations through significant change.
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Chairman of Comic Relief: Currently serving as the Chairman of Comic Relief, Eric demonstrates a commitment to philanthropy and social impact. In this role, he contributes to initiatives that address societal challenges and promote positive change.
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Senior Fellow at Harvard’s Kennedy School: Acknowledged as a Senior Fellow at Harvard’s Kennedy School, Eric's association with one of the world's premier educational institutions reflects his expertise and contributions to the academic and intellectual community.
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Director of Morning Consult: As a director of Morning Consult, Eric plays a crucial role in guiding the strategic direction of a global data intelligence company. His involvement signifies his continued engagement with innovative ventures in the business world.
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CEO of Kantar - Growth and Carve-Out: During his remarkable 18-year tenure as CEO of Kantar, Eric led the company through significant growth, achieving over $4 billion in revenue. Notably, he orchestrated the successful carve-out of Kantar from WPP, demonstrating strategic acumen.
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Global Presence: Under Eric's leadership, Kantar expanded its global footprint, operating in all major markets worldwide. The company's workforce grew to encompass 30,000 employees, establishing Kantar as a prominent player in research, insight, data, and consulting.
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Key Client Engagements: Eric cultivated strong partnerships with major multinational and local corporations, including industry giants like Google, Facebook, Alibaba, Globo, BBC, Yilli, ITC, JBS, Coke, Unilever, Loreal, VW, Group M, and Omnicom.
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WPP Main Board Leadership: Prior to his role at Kantar, Eric served on the main board of WPP for almost a decade. His contributions as the CEO of wpp.com and the Head of Strategy played a pivotal role in establishing WPP as the largest marketing services company globally.
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Public and Government Engagements: Eric's influence extends beyond the business realm. He has served as a Trustee of the British Museum, a Director of the UK Government Department DFID, and a Governor of Birkbeck College London, showcasing his commitment to public service and education.
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International Recognition: Eric's thought leadership has been recognized internationally, as evidenced by his extensive presentations in government and parliamentary forums, public conferences, and global client events.
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Political Involvement: Eric's engagement with the political sphere includes working for the Labour Party Front Bench Team on Foreign Affairs from 1983 to 1986. He was appointed by Tony Blair to the UK Government Creative Industries Task Force in 1997 and served as an advisor to Gordon Brown during his roles as Chancellor of the Exchequer and Prime Minister from 2000 to 2010.
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Leadership at Cannes Lions Festivals: Eric's contributions to the advertising industry include serving as both a Chairman and a juror at the Cannes Lions Festivals of Advertising, reflecting his impact on the creative and marketing landscape.